CRAIG LACHMAN

 

12021 Wilshire Boulevard 678                                                                                                                       (310) 444-2876

Los Angeles, California 90025                                                                                             craig@craiglachman.com

 

Qualifications                                                                                                                

 

Sales, Marketing and operations manager with eighteen years experience in the fast-paced and high-growth information technology and entertainment industries. Eight years sales and marketing experience, four years of project-based budgeting and planning experience and six years of broad-based creative experience. Excellent presentation, writing and computer skills. A demonstrated ability to both self-manage and manage others to build teams, solve problems and develop systems to increase sales, efficiency and profitability.

 

Experience                                                                                                                        

 

NEWSGATOR TECHNOLOGIES
Los Angeles, California

May 1 2006—Present                                                              Sales Representative, Private Label

·         Drive business for the Private Label product line of this RSS platform company.

 

SELF-EMPLOYED
Los Angeles, California

September 2003—Present                                                    Sales and Technology Consultant

·         For a rich media enterprise software firm, identified and qualified over 100 prospective customers and strategic software partners.

·         Initiated over 30 director, VP and C-level contacts at 25 Global 1000 firms including BMW, eBay, Yahoo!, Atlantic Records, J Crew.

·         Presented to senior executives at interactive and advertising agencies including FCB and Young & Rubicam.

·         Managed the development of a variety of Websites for entertainment industry clients.

May 1999—August 2000                                                  Performing / Producing Sabbatical
Following dot-bomb, took a sabbatical to pursue a performing arts career. In late 2003, began to transition back into technology industry by consulting with both entertainment and technology firms.

 

·         Appeared in three plays, three television pilots, five movies and several voice-overs.

·         Produced, marketed and licensed a feature film to the Bravo Channel/IFC, which aired nationally over 20 times.

·         Managed the casting of two TV pilots. Associate produced a documentary now in post-production.

·         Co-wrote a play twice produced in Los Angeles and co-wrote a teleplay now in pre-production.

 

THE CORGUS GROUP
San Francisco, California

May 1999—August 2000                                                               Vice President, Marketing

·         Co-founded this independent research firm to guide companies and interactive agencies through the strategic decisions and tactical implementations of cross-border internet initiatives.

·         Responsible for branding, strategic partnerships and relationships, product design, pricing structure and product launch.

 

ZIFF-DAVIS
Foster City, California

·         Between 1994 and 1999, earned five promotions and directly contributed to the successful development of fifteen international conferences at this world-leading computing and Internet-related media and marketing company.

 

March 1997—May 1999                                  Senior Content Manager/Director of Content

·         Responsible for the editorial direction of emerging-market conference and trade show brands to attract new technical and IT customers to the spectrum of Ziff-Davis products.

·         Internationalized several key products into both new and existing brands in Japan, Malaysia, and South America.

·         Member of select editorial and marketing team to merge disparate brands of COMDEX and SOFTBANK Forums after the merger into Ziff-Davis.

·         Responsible for directing the market research and development of several key conference and trade show products including the Windows NT Intranet Solutions 1997 and COMDEX/Enterprise 1998 conferences for Moscone Center, San Francisco and Jacob K. Javits Convention Center, New York.

·         Challenged to re-design and re-launch a variety of mature- to declining-phase products.

 

January 1996—February 1997                                                        Senior Program Manager

·         Directed the design and execution of the 1996 Windows NT Intranet Solutions Conference at the Moscone Convention Center, San Francisco.

·         Responsible for creating the 1996 Programs budget, finding and recruiting the Program Committee, managing the recruitment of speakers and the preparation of marketing materials.  Increased attendance and revenue over prior years by 30%.

·         Designed and managed the conference’s Web page.                                                                                         

·         Managed the movement of content and customer service applications onto the Web.

·         Created and executed sponsored-conference tracks for the Microsoft Site Builder Conference.

·         At customer Microsoft’s request, acted as company liaison to the office of CEO Bill Gates.

 

June 1995—December 1995                                                                  Conference Manager

·         Resolved a crisis situation by both managing the speaker recruitment and acting as an advisor for the Windows Solutions Conference at Makuhari Messe, Tokyo, Japan.

·         Managed the speaker recruitment, room and audio-visual requirements, design and preparation of advertisements and promotions, creation of the program guide, and the preparation of all speaker and attendee materials for the 1995 Windows Solutions San Francisco Conference. 

·         Re-structured pricing strategy, resulting in 20% increase in revenue per attendee while also growing units sold.

 

June 1994—September 1994                                                                Program Coordinator

·         Assisted in the final three months of preparation and on-site management of the 1994 Windows Solutions conference.

 

ADIA SERVICES
San Mateo, California

July 1994—December 1995

·         Performed a variety of long-term technical and project management assignments for, among others, Ziff-Davis (see above, June-Sept. 1994 and June-Dec. 1995), Oracle, DHL and Adia Corporate Headquarters.  Received 90% “excellent” ratings and several awards and bonuses.

 

HARMAN WORKSHOP
Los Angeles, California

1992—1994                                                                                           Director of Operations

·         Promoted to manage the turn-around of this accredited theatrical college facing a governmental audit in a crisis situation.  Reforms led to favorable re-accreditation, which allowed continued participation in federal loan and grant programs.

·         Established computerized accounting, billing and tracking systems resulting in, among other benefits, an 80% reduction of overtime labor costs.

·         Reorganized and simplified financial aid programs, resulting in the faster approval and distribution of loans and grants and a more reliable, smoother cash flow.

·         Managed the staff of four in day-to-day operations.

1990—1992                                                                               Videotape Director/Instructor

·         Trained beginning and intermediate-level actors in the techniques of film acting.

 

SELF-EMPLOYED
Los Angeles, California

1988—1993                                                                     Unit Production Manager and Actor

·         Fully responsible for budgeting, scheduling and crew-hiring for two feature films and a 35-minute industrial film.  Projects delivered to post-production on time and on budget.

·         Responsible for budgeting, scheduling and crew-hiring for four Equity-waiver plays.  Three plays received industry and critics awards and two made a profit, far exceeding industry average.

·         Cast two plays, an industrial film and a commercial.

·         Negotiated favorable terms or waivers of collective bargaining agreements with cast and crew trade unions.

·         Appeared in nine movies and industrial films, eight plays and twelve commercials.

 

VARIAN ASSOCIATES
Palo Alto, California

1983—1988                                                       Buyer/Contract Manager, Radiation Division

·         Negotiated $5 million per year of materials and annual contracts for Fortune 500 electronics manufacturer.  6% average annual savings on repeated purchases.

·         Analyzed wide-ranging cost excesses of copper (a key raw material), shipping and installation.  Negotiated new transportation and copper contracts that reduced contracted costs by 12%.

·         Managed the outsourcing of cable and harness manufacturing lines, resulting in 15-20% savings and managed the move to single-sourcing of printed circuit boards and assemblies.

·         Created a “quick reaction capability” program that reduced overdue orders 30% and the reject rate 25%.  Received a “Star People” award.

·         Brought in as a temporary dispatcher (through Adia Temporary Services), was promoted to purchasing expediter within four months.  Four months later was promoted to Associate Buyer and hired permanently.

 

Software                                                                                                                           

 

Fully Mac and PC literate. Word (advanced), Excel (advanced), PowerPoint (intermediate), Access (advanced), FileMaker (intermediate), ACT, Explorer, Navigator, Outlook, Lotus Notes, Quicken (advanced), QuickBooks (intermediate), Quark Xpress (intermediate), PageMaker (intermediate), HTML (intermediate), Macromedia Dreamweaver MX (intermediate), Macromedia Fireworks (intermediate), FrontPage (intermediate), Photoshop (beginning-intermediate).

 

Education                                                                                                                          

 

University of California, Davis                                                                                                                                        B.S.

January 1983                                                                                                                                        Geology/Geophysics